Why Orlando is Beating Silicon Valley at the IoT Game
The Internet of Things — is it science or is it magic?
The Internet of Things is everywhere at this point (the term refers to any physical device that contains sensors to communicate and connect with other sensor-embedded device — e.g. a FitBit wristband or Nest smart thermostat), and if you watch any product demo videos, you’ll see that a team of very smart engineers busted their butts to bring these products to market. That’s science for you!
But when you bring one of these high-tech products into your home, you don’t imagine yourself sitting on the floor with a manual and a set of pliers just trying to get the darn thing set up. You want your smart thermostat to magically find ways to lower your energy bill without you noticing it’s colder than you like. Your smart laundry machine should magically keep turning your freshly-washed clothes while you’re out of the house so they don’t smell moldy when you realize you forgot to take them out.
My latest post for Selling to the Masses argues that IoT devices should be designed to feel magical, and discusses why the tech industry should be looking at Disney World’s MagicBand for a little magical inspiration — click here for the full post.
Image Credit: Flickr/Robert D Bruce